Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, February 12, 2019

Intertwingled series


Everything is deeply intertwingled - Ted Nelson

Yes, but he was talking about hypertext and computers! I wasn't prepared for intertwingularity in my writing life!

Back in January, when I stopped writing to wrestle with the alligators that occasionally crop up in Real Life, my writing plans were straightforward. The sixth and final book in the Applied Topology series was ready to go, and in fact I did manage to hold off the swamp denizens long enough release A Revolution of Rubies last month. Subsequently I had written a stand-alone Regency fantasy, Salt Magic, and had started a new series that I thought of as a spin-off from the Applied Topology books. It was set in Austin and had a new set of characters and a new take on magic. Thalia from Applied Topology made a couple of cameo appearances, but the books could be read completely independently. I'd written The Language of the Dragon and A Trail of Dragon Scales and was halfway through Like a Dragon when I had to put everything on hold for a while.

Fast-forward to last week, when I resumed working, and... well, I should never have named the lead character in the Applied Topology series for Thalia, the Greek muse of comedy. She has enjoyed messing with my mind from Day One. And so while my attention was all on putting out fires, she used the unwatched back of my head to develop a seventh Applied Topology book. What's more, internal considerations dictate that this book happens after the first two Dragon Speech books but before the third.

Does't necessarily mean that they have to be written or published in this order, of course. Lois McMaster Bujold hops back and forth a lot in her Vorkosigan universe. But it's easier on me if I write the books in chronological order; that way I don't run into the problem of characters in Book N+1 not being aware of events that scarred them for life in Book N. And it's probably easier on readers if the books are published in chronological order.

So here I am with two different series operating in the same fictional world. How do I signal to readers that these books actually share not only a world but some characters and events, and that if they want to follow a strict chronology they should read Applied Topology 1-6, Dragon Speech 1-2, Applied Topology 7 and then Dragon Speech 3? Do I even need to do that? The first two Dragon Speech novels can be read without knowing anything about the Applied Topology events, although readers of the first series may get a few chuckles at how Thalia is perceived by someone outside her little circle of topologists. If I'm careful about writing the 7th Applied Topology book, it should neither depend on events in the Dragon Speech books nor give away the major elements of those books. Similar care will be required when I get back to Like a Dragon.

I guess I've muddled around to the point of answering my own question! Separate series, separate numberings, and do some fancy dancing around the intertwingularities.

Still, I'd like some way of letting potential readers know that these series operate in the same world and even overlap to some extent. After a suggestion from Mad Genius Club, I'm wondering if there's some way to tag all the books with something like "A Keep Austin Weird Book". Or would that be too much information? And would it be meaningless to people from the rest of the known universe? I'm used to seeing "Keep Austin Weird" bumper stickers every time I go out, but would someone from Michigan get the reference?

Tuesday, January 29, 2019

Now at just $0.99!


After looking at recent sales numbers and reading a whole slew of advice, I've decided to change the prices of my Applied Topology series. The first 5 books were all priced at $2.99. A couple of weeks ago I released the 6th book, A Revolution of Rubies, at $3.99. The slightly higher price hasn't hurt sales; if anything, it's selling better than the earlier books. I've also been looking at the results of an acquaintance's attempt to boost sales by dropping prices from $3.99 to $2.99. I've yet to hear his analysis of the results, but judging from Amazon rankings, the price drop doesn't seem to have made much difference.

So... I've decided to raise the price on Books 2-5 to $3.99. This is not so much about the slightly increased royalty (I'll make a whopping 65 cents extra on each sale, whee) as about perceptions of what the book is worth. I feel that raising the price to the average e-book price in the fantasy genre is a statement that I believe this is a good book and well worth $3.99. The $2.99 price is below average and seems to me to be slightly apologetic: please please please take a chance on this book!

Yeah, yeah, it's all in my head. What else? That's where I live!

At the same time, I've dropped the price of the first book in series, A Pocketful of Stars, to $0.99. I'm hoping that the lowered price will attract more new readers (who will then, of course, be so taken with the book that they'll rush right back to Amazon and download the other 5 books). I'd actually have liked to make it free, but at present that requires a little dance with Amazon that I don't have the patience for. I'd have to format it for publication on another platform, price it at $0.00 there, then write to Amazon and ask them to pretty please match the price on the other platform.

In a couple of months I'll report on the first results of this change... just in case anybody here is passionately interested in the details of ebook pricing.

Wednesday, August 22, 2018

A particular talent for seeing hidden connections


A Tapestry of Fire

Once again, I'm trying to entice readers into a story with the chapter headings:

1. A particular talent for seeing hidden connections
2. Two truths and a lie
3. Something fishy
4. Practical demonology
5. The ice princess and the floozy
6. The imminent prospect of being unmasked
7. A rajah’s palace
8. Headstrong, reckless and irritating
9. ‘What is your good name?’
10. ‘I have no fiancĂ©e.’
11. Two thousand pounds of water
12. Loaded for grackle
13. A destructive force of nature
14. The jewel in the forehead of the idol
15. The experience of being a fish
16. Bombers’ moon
17. Falling stars
18. The death of a city
19. An order is an order
20. Lampposts wilting like flowers
21. ‘London can take it!’


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